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Have you ever noticed that when people say it is their duty to tell you a certain thing you may prepare for something disagreeable? Why is it that they never seem to think it a duty to tell you the pleasant things they hear about you?

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Juliet B. Schor

The history of clothing practices provides guidance for fashioning a new ethic that emphasizes quality over quantity, longevity over novelty, and versatility over specialization. With such an ethic, consumers would demand a shift toward more timeless design, away from fast-moving trends. Clothes could become more versatile in terms of what they can be used for, their ability to fit differently shaped bodies and to be altered.

Clothes, Design, Moving, Practice, Timeless, Versatility
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Striving for longevity through versatility facilitates what we might call an ecological or true materialism. . . . we are not truly materialist because we fail to invest deep or sacred meanings in material goods. Instead, our materialism connotes an unbounded desire to acquire followed by a throwaway mentality. True materialism could become part of a new ecological consciousness.

Become, Call, Desire, Ecological, Might, Sacred

We are social animals and we have a hierarachical and unequal society. It is a class society, and the class system creates and perpetuates the social role of consumption. We display our class membership and solidify our class positioning in large part through money, through what we have. Consumption is a way of verifying what you have and earn.

Animal, Class, Hierarachical, Role, Roles, Society

Consumption is a social relationship, the dominant relationship in our society-one that makes it harder and harder for people to hold together, to create community.

Community, Dominant, People, Together

It is only by being exchanged that the products of labor acquire a socially uniform objectivity as values, which is distinct from their sensuously varied objectivity as articles of utility.

Articles, Objectivity, Products, Uniform, Uniforms
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