You have a great road map when you play somebody that exists. That's the amazing thing. But then you have great limitations from that road map. It's hard to deviate from it creatively as an actor. It's like, "Oh wait, he'd never do that. "
It's always helpful to look outside of the web for your inspiration, to places where you might not at first expect to find a solution. The world is a collage of inspiration, from newspapers, magazine publishing, and advertising to product design, architecture and the fine arts.