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The strength in our third-quarter financial results is cause for excitement. I'm particularly pleased that we continue to demonstrate impressive growth at the same time we are engaged in important merger discussions.

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Nancy Duarte

The greatest communicators have unknowingly used a story pattern. They not only use anecdotes effectively, but their communication followed a persuasive story pattern of tension and release. That tension and release is created by contrasting [what is] with what could be as a structural device.

Communication, Followed, Pattern, Persuasive, Tension
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The future isn't a place that we're going to go, it's a place that you get to create.

Create, Future, Place

Personal stories are the emotional glue that connects your audience to your message.

Connects, Emotional, Glue, Personal, Stories

Practice design, Not Decoration: Don't just make pretty talking points. Instead, display information in a way that makes complex information clear.

Clear, Decoration, Design, Information, Practice, Talking

Ideas need to stand out to be noticed. There is so much noisy information out there that if your message is bland, it won't be heard or acted upon. To avoid obscurity, you need to clash with your environment. Incorporating contrast into your presentation will help it stand out. You create contrast by using the presentation form. For example, you can state the problem, then the solution. State an opposing perspective, then your perspective. State the past, then your picture of the future. Adding the cadence of contrast will pull your idea out of obscurity.

Helping, Incorporating, Information, Past, Perspective, State

The only difference between the failure of a great idea and the success of a medocre idea was the way in which the idea was communicated.

Difference, Differences, Failure, Ideas, Success, Way
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