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You see, you closed your eyes. That was the difference. Sometimes you cannot believe what you see, you have to believe what you feel. And if you are ever going to have other people trust you, you must feel that you can trust them, too--even when you’re in the dark. Even when you’re falling.

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Kathy Sierra

Give users what they actually want, not what they say they want.

Actually, Give, Giving, Say, Users, Want
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Give users what they actually want, not what they say they want. And whatever you do, don't give them new features just because your competitors have them!

Actually, Competitors, Features, Giving, Users, Want

Upgrade your user, not your product. Value is less about the stuff and more about the stuff the stuff enables. Don't build better cameras - build better photographers.

Cameras, Photographer, Photographers, Stuff, User

The secret to building great products is not creating awesome features, it's to make your users awesome.

Building, Creating, Features, Secret

In many cases, the more you try to compete, the less competitive you actually are.

Actually, Cases, Compete, Competitive, Effectiveness, Trying

It does not matter how awesome your product is or your presentation or your post. Your awesome thing matters ONLY to the extent that it serves the user's ability to be a little more awesome.

Awesome Things, Doe, Littles, Matter, Post, Product
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