I was a generalist in college. You take a lot of courses to feel out what you're interested … - Jessica Hische

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It was incredibly cheesy set with torches [TV's Survivor] - it looked like the lobby of the Enchanted Tiki Room at Disneyland. And here as some guy pulling names out of a coconut, and I said, 'This is the thing that has made American mass media stop in their tracks?

Jessica Hische

I was a generalist in college. You take a lot of courses to feel out what you're interested in. I really felt web design was too limited for me to interested in it - [instead] I was really into typography.

College, Design, Generalist, Limited, Typography

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Every new thing you make will be (should be) the nicest thing you’ve made so far, because you’re learning and getting better with each and every new project.

Get Better, Made, Make, Nicest, Projects, Thing

To be a good artist
letterer
designer
guitar player it takes practice. A lot of it. More than you can even fathom when you're starting out.

Artist, Creativity, Good, Player, Starting

The awesome thing about lettering - which is different from many forms of art - is that you can actually see your mistakes. There are sophomore mistakes that people do at the beginning that you spot everywhere. For example, a lot of people make 'W's by turning 'M's upside down.

Art, Different, Down, Mistake, People, See

The reason why many clients don't value design is because haven't had a designer prove to them the value of it. You need to prove it to clients who've hired a bunch of shitty designers and their business has not been that successful. When they hire a good designer, they see the difference.

Business, Design, Difference, Differences, Good, Successful

If you say that you're a cheap designer, you're a cheap designer. It's really hard to recover from that.

Designer, Hard, Ifs, Recover, Say