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What the philosophers have to say about reality is often as disappointing as a sign you see in a shop window, which reads Pressing Done Here. If you brought your clothes in to be pressed, you would be fooled: for the sign is only for sale.

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Jeff Fisher

External research never depends on the size of the payment being received it is primarily determined by what is needed to create the best possible solution to the client's desires and requirements. The research required is also dependent upon the specific project or industry.

Dependent, Desire, Payment, Project, Requirements, Research
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Discipline is doing what you don't wanna do so you can do what you really want to do.

Discipline, Running, Wanna, Want

The K. I. S. S. (Keep It Simple, Stupid) principle was pounded into my head in school and I still follow it today in most of my designs. I know that my most successful efforts are the simplest. I always find myself trying to subtract detail from design concepts in an attempt to distill the idea down to the most basic communication tool.

Attempt, Communication, Efforts, Principle, School, Stupid

My kids are athletic, but they don't run.

Athletic, Kids, Run, Running

For me, between "Reference" and "Sketching & Conceptualizing" is the "Get the Hell Out of the Studio" step. I most often NEED to shut off the computer, push myself back from my desk and escape the studio space to let possible ideas percolate in my gray matter before committing anything to paper or digital imagery as a sketch or a concept.

Gray Matter, Hell, Ideas, Sketching, Space

Really successful designs can be created without software produced "special effects. " Identities do not NEED bevels, gradations, 3-D imagery, Web 2. Oh-Oh and other oh so "special" treatments to be great design solutions for clients.

Clients, Created, Design, Special, Successful, Treatments
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