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Quote of the day

I can't wait to do the normal things. Like just doing your own groceries. Looking for your own tomatoes. I just can't wait to get up in the morning and look awful. I'm looking forward to getting bored.

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Lester Wunderman

The most dangerous question a prospect or customer asks is "Why should I?" And he may ask it more than once. . . The product and its communication stream must continue to provide him with both rational and emotional answers.