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In reality no food is valued solely for its nutritive power and no garment or house solely for the protection it affords against cold weather and rain. . . . the demand for goods is widely influenced by metaphysical, religious, and ethical considerations, by aesthetic value judgments, by customs, habits, prejudice, tradition, changing fashions, and many other things.

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James Surowiecki

Most corporate name changes are the result of mergers and acquisitions. But these tend to be unimaginative.