The function of news is to signalize an event, the functionoftruth istobring to lightthehiddenfacts, toset them into relationwith each other, and make a picture of reality on which men can act. Only at those points, where social conditions take recognizable and measurable shape, do the body of truth and the body of news coincide.
Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.