A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times … - David A. Aaker

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Quote of the day

Where politics is concerned, I think poets have to be pragmatists, philosophical pragmatists.

David A. Aaker

A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.

Business, Enable, Innovation, Needs, Potential, Realised

Same Author Quotes

Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.

Add, Automated, Branding, Soul, Spirit

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