The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
Boredom or discontent is useful to me when I acknowledge it and see clearly my assumption that there's something else I would rather be doing. In this way boredom can act as an invitation to freedom by opening me to new options and thoughts. For example, if I can't change the activity, can I look at it more honestly?