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I also think it's still easy for us - as women, as writers and as directors and producers - to let it fall into the same patterns. Like, "and then the woman brings in the food, because the woman's the one who makes food. " It's easy for that to happen, because that's what we've always known.

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Cameron Johnson

The biggest complaint from people wanting to start a business is, "I don't have capital. " Banks aren't lending but if they were, it would give you a greater opportunity to screw things up. So it will help you be creative and spend less. If you have a proven business plan, share with friends and family.

Family, Giving, Greater, Opportunity, People, Start
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True prosperity isn't something you take from the world: it's something you share with the world.

Prosperity, Share, World

It's not always going to be smooth sailing or everyone will do it. If you have something people want, it should be the perfect recipe for success.

Everyone, People, Perfect, Recipe, Smooth, Smooth Sailing

You have to have a product or service that offers customers a unique advantage over the competition. Some people think it has to be price, but only one person can have the lowest price, and the person with the lowest price isn't necessarily the most successful.

Person, Successful, Think, Thinking, Unique

The business plan should address: "How will I get customers? How will I market the product or service? Who will I target?" The principles of a business plan are pretty much the same. But after page one to two, everything is unpredictable, because costs or competition will change and you don't know how things will be received by the market. You have to be able to continually adapt. Companies that fail to adapt will die. Others are brilliant at adapting.

Addresses, Competition, Die, Product, Target, Two

Start with the least amount of money possible. Some people say they need a certain amount to start, and I say you need a half of that or a third of that. That gives you the biggest return. If you put all your eggs in one basket, it's harder to adapt when you need to. Unless it's very capital-intensive, you don't need much money.

Adapt, Basket, Eggs, Giving, Harder, People
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