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Design is important, it's an important dimension in the car. It's not the only one.

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Laurence Graff

I went to an auction in the late '70s and bought a small Renoir. People said, "Why did you buy a Renoir that size?" I said, "I can put it in the safe with my diamonds. " And that was a true story. I bought it to put it in the safe.

Bought, Diamond, People, Safe, Story, True Story
Same Author Quotes

When there's an opportunity, some people pass it by. I've been lucky enough to recognise opportunities and every day, in my business, there's an opportunity somewhere - to buy, expand, design.

Buy, Design, Enough, Opportunity, People, Recognise

Whatever nature gives us, we explore & we build on.

Giving, Nature, Explore, Build, Gives

The Graff Hallucination is a sculptural masterpiece; a celebration of the miracle of coloured diamonds. For many years I have thought about creating a truly remarkable watch that illustrates our all-consuming passion for diamonds. The Hallucination has made my diamond dream a reality.

Diamond, Diamonds, Dream, Hallucination, Passion, Reality

I always believed, right from the beginning, if you're going to do something, do it the best. If you're going to work, you want to enjoy it-make a product that you really enjoy selling or owning.

Selling, Enjoy, Going To Work, Believed, Right

It's the rough diamond that dictates what you can get out of a diamond. You can't say, "I'm going to make this," or, "I'm going to make that. " It's nature. Whatever nature gives us, we explore and we build on. We can't create something that is not in the stone, so we take away as many imperfections as we can. Sometimes, you can't take them all away. But mostly, our cut, our polish, the life we put into the stones, the beauty that we bring out is exceptional.

Cutting, Explore, Giving, Imperfection, Polish, Rough
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