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Often, very talented technical people find it extraordinarily difficult to take the viewpoint of customers, who are often ignorant about the technology and who may have strong and perhaps incorrect prejudices about it. The technical people may believe, deep down, that they know better what customers "should" need. Customers, of course, have a different perspective. They want products that will solve customer problems and provide other customer benefits, and will do so without undue risk or cost. Not infrequently, customers view advanced technology itself as a risk.

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Salvador de Madariaga

Art is the conveyance of spirit by means of matter.

Art, Conveyance, Matter, Mean
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My knowledge of myself is direct, synthetic, from within outwards; my knowledge of other persons is indirect, analytical, from outside inwards. My knowledge of myself starts at the core; that of others at the crust.

Empathy, Indirect, Inwards, Outwards, Synthetic

He is free who knows how to keep in his own hands the power to decide at each step, the course of his life, and who lives in a society which does not block the exercise of that power.

Block, Decide, Exercise, Hands, Knows, Power

No one has ever succeeded in keeping nations at war except by lies.

Except, Lying, Nations, Peace, Succeeded, War

Inequality is the inevitable consequence of liberty.

Inequality, Inevitable, Liberty

Action is the music of our life. Like music, it starts from a pause of leisure, a silence of activity which our initiative attacks; then it develops according to its inner logic, passes its climax, seeks its cadence, ends, and restores silence, leisure again. Action and leisure are thus interdependent; echoing and recalling each other, so that action enlivens leisure with its memories and anticipations, and leisure expands and raises action beyond its mere immediate self and gives it a permanent meaning.

Enlivens, Giving, Memories, Seeks, Self, Starts
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