In my own defense, I wrote a one-man show, and that to me was more where I fit.
Apple has some tremendous assets, but I believe without some attention, the company could, could, could - I'm searching for the right word - could, could die.
If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.
You cannot mandate productivity, you must provide the tools to let people become their best.
Reed College at that time offered perhaps the best calligraphy instruction in the country. . . . I decided to take a calligraphy class to learn how to do this. . . . It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating. None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me.
I mean, some people say, 'Oh, God, if [Jobs] got run over by a bus, Apple would be in trouble. ' And, you know, I think it wouldn't be a party, but there are really capable people at Apple. My job is to make the whole executive team good enough to be successors, so that's what I try to do.
Design is not just what it looks like and feels like. Design is how it works.
Modern cynics and skeptics. . . see no harm in paying those to whom they entrust the minds of their children a smaller wage than is paid to those to whom they entrust the care of their plumbing.
I believe that the best measure of whether a nation is going to be successful is whether they are tapping the talents of their women.
Those who desire to rise as high as our human condition allows, must renounce intellectual pride, the omnipotence of clear thinking, belief in the absolute power of logic.
I've signed peoples' parole cards at book signings and it's very touching.