Jerral Wayne Jones (born October 13, 1942) is an American businessman, best known for being owner of the National Football League (NFL)'s Dallas Cowboys since 1989.
With the initial focus groups and the initial look-sees, the Rams are a very popular team in Southern California. And so one of the reasons that it was attractive to us to work against them is because they have that good flavor.
Sports that are continuous and never stop don't give us the opportunity to segment our messages.
The NFL is in premium interest time, in the fourth quarter [of the business year] when you have Thanksgiving, Christmas, and that's when we try to get the most decision-makers in front of the television, in the fourth quarter.
It's the premium time, the fourth quarter. October, November, December and now, if you will, going over into the first quarter in January. But really, football, that's when the interest is in the game.
I grew up with great coaching, and it had nothing to do with sports. I had great parents. I really got some great input from there. They were entrepreneurial, middle-class business people.
You don't see young men walk out and say, "Hey, let's go knock the [stuff] out of each other. " You say, "Let's hit some grounders. Let's play catch. Let's shoot some baskets. "
The part of football you don't see with all the buddies I ever had, we might have gone out and thrown some passes, but we never went out to knock the hell out of each other just to do it. You do that when the time comes to push the ball downfield or keep it from going down the field. That's why I think football has a great place.
We've all got to get on the same page.
You talk about the [armed] service teaches you how to depend on each other, the service makes you aware of the common good and strips that down. Guys who go into service get to have that. But that's a high price to pay in this day and time with going into service.
But if you look at teams that want to share more revenues, they're teams that don't have a lot on the table. They've long since not had any serious investment in their team.
I could hire every producer in Hollywood - 2,000 producers, let's say - and they couldn't come up with all the soap operas, in season and out of season, that NFL programming gives television.
If people have the ability to see it, and you spend the money to put the wow factor into it, they will reward that entity or that team or that business, and they will then say they appreciate me, they appreciate what I'm about, and they will support it.
And I completely am one of the most sensitive in that area as far as the NFL is concerned.
You could have a player that gave you some iffiness but his talent would make a real contribution, but you had to have an overwhelming base of players so you know exactly what you had.
Nobody is thinking they're going to come out here and put a team here and become a multimillionaire. I don't know anybody that comes into the NFL like that
We are continuing to look for ways that we can do something that's good for both of us. Good for both of us being the Cowboys relative to relief as to our cap management and good for him that would maybe be some pluses for him on his contract.
We see every day that our very laws have both sides of the fence.
I promise you that during my life, I was more concerned about not letting people down, about doing my part, than I was ever into what it did for me. That is one of the great things about sports, and frankly, football really does instill that.
It's kind of like. . . with our own checking accounts, just because it's in there doesn't mean you should spend it or can spend it. You know that you have the rent coming.
I have never had a problem dealing in areas of ambiguity. I can make a decision and not have it all lined up just right.