Chris Brogan (born April 1, 1970) is an American author, journalist, marketing consultant, and speaker about social media marketing.
An owner is someone who chooses to own their life, own their choices, and own their future.
If you're not on the right path, get off it.
Guide them where you want them to interact with you.
There's no value to working hard on being really popular.
If you accept all the praise, you have to accept all the critics.
What's required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promote in tasteful ways that fit the sensitivities of the networks where your audiences are found.
Social media puts the "public" into PR and the "market" into marketing.
My bank does not accept likes.
Cultivate visibility because attention is currency.
The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.
Email is a system that delivers other people's priorities to your attention. It's up to you to decide when that priority should be managed into your world. It's not the other way around.
Fear is at the heart of most of our worst choices.
While face-to-face is just as important as it ever was, now that we've got all kinds of new tools, let us tighten bonds in between those in-person moments.
We exist to serve our community. That's the most important mind-set to maintain.
Ask yourself this question CONSTANTLY: where can I add the most value to what matters most to me and the people who care about me?
Never try to be a thought leader. There's no value in that. Instead, try to add value.
Try to help people rather than focusing on what's in it for me.
The inbox is the perfect delivery system of other people's priorities.
Walt Disney believed in himself instead of worrying what others were saying.
To trust agents, hyperlinks are the twenty-first-century equivalent of the name-dropper.