Beauty and brains, pleasure and usability - they should go hand in hand.
Findability precedes usability. In the alphabet and on the Web. You can’t use what you can’t find.
80% of the mistakes you will make in information architecture can be caught if you bring in a great usability expert from the beginning.
Far too few designers put any thought into usability, ending up with a great product that's completely inaccessible.
Consistency is one of the most powerful usability principles: when things always behave the same, users don't have to worry about what will happen. Instead, they know what will happen based on earlier experience.
The empirical usability of the sacred ceremonial words makes both the speaker and listener believe in their corporeal presence.
Usability methods are like sandpapering a chair. If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.
Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.
