A lot of denim companies deal with what the shoes of the season are going to look like, and proportions to what people are wearing on top. If girls are wearing big sweatshirts they'll want a skinnier jean, and if they're wearing tight tops they'll want a wider jean. You have to play in the playground of what's happening culturally.
I dress and eat like a fifth-grader, basically. I like sandwiches and cereal and hooded sweatshirts.
I looked at the sweatshirt again. "'You swim' is a philosophy?" He shrugged. "Better than 'you sink', right?
I have always been inspired by the dream of America-families in the country, weathered trucks and farmhouses; sailing off the coast of Maine; following dirt roads in an old wood-paneled station wagon; a convertible filled with young college kids sporting crew cuts and sweatshirts and frayed sneakers.