The song Dakota was first written in Paris. I was doing a promo trip. It was snowing and the hotel room was really cold and boring and for some reason I just had a go of the guitar and the song came pretty quick.
For me, I have to go out and people have to already like me for my promo to be good.
Television remains an incredible tool when it comes to ensure the best promo, but one thing was always clear to me, I didn't want reality stars; I wanted stars.
I've always been me. The last three weeks of my career, I've cut some of the best promos I've ever cut, and I do consider myself to be a promo guy.
I toured for 13 years, and it was very lonely, and it was hard work. I'm not afraid of hard work, especially if it's for stuff that I enjoy. But I actually don't think you could name one artist who enjoys promo or touring after the first three to six months of an album cycle.
I'm just getting used to all the interviews and promo things, I'm slowly learning. It's very strange.