Whether it's a street poster on a brick wall, a magazine cover on a newsstand, or animation on a movie screen - art is an effective means of communicating with large numbers of people.
No matter how good a story is, if you're at a newsstand and you see a lot of comic books, you don't know how good the story is unless you read it. But you can spot the artwork instantly, and you know whether you like the artwork, whether it grabs you or not.
When you put an image on the newsstand, you have literally two seconds to get somebody's attention. Often, with many of the subscriber covers, they're far away and the thing that catches your attention more than anything on the newsstand is eye contact. Because you've got a smaller image, and sometimes a darker image, often it doesn't stand out, as much as a traditional newsstand cover, which is why we continue to do right for newsstand.
The idea of education has been so tied to schools, universities, and professors that many assume there is no other way, but education is available to anyone within reach of a library, a post office, or even a newsstand.