It was only in the late nineteenth century and then the twentieth century, with the maturation of consumer capitalism, that a shift was made toward the cultivation of unbounded desire. We must appreciate this to realize that late modern consumption, consumption as we now know it, is not fundamentally about materialism or the consumption of physical goods. Affluence and consumer-oriented capitalism have moved us well beyond the undeniable efficiencies and benefits of refrigeration and indoor plumbing.
Oil replacements and then efficiencies in engines and housing and the way we build houses is a very interesting market.
Distributed print is arguably our biggest challenge as a machinery supplier, as more publishers find efficiencies in transferring print production to remote printers and supersites. But our signature Goss flexibility and adaptability allow us to meet that challenge head-on with relevant technologies, services and expertise that continue to provide customers with an edge.
I feel like there's a lot of experience I have from doing TV animation that would be especially useful doing an animated film in terms of some efficiencies of the process that are necessary for TV, just because you have to crank out material every week, that could be applied to film.