The bottleneck wasn't, How do we make pixels prettier? It was, How do we engage with them more?
Don't be a bottleneck. If a matter is not a decision for the President or you, delegate it. Force responsibility down and out. Find problem areas, add structure and delegate. The pressure is to do the reverse. Resist it.
Top-down approaches do not work. The bottleneck is at the top of the bottle.
PHP is rarely the bottleneck.
In most organizations, the bottleneck is at the top of the bottle.
I stone got crazy when I saw somebody run down them strings with a bottleneck. My eyes lit up like a Christmas tree and I said that I had to learn.