I have always said that we did not expect a revolution in the streets.
Traditional ad agencies have so much to unlearn.
This is advertising that is designed not to look or feel like advertising at all. The one thing we felt we got parents to agree with was that if their children ask them questions about enlisting, they had an obligation to, one, engage, and then two, be informed.
If your business isn’t optimised for mobile, it might as well be invisible. Mobile isn’t going to be a medium. It’s going to be the medium.
From the first time someone says, Who do you think you are? we learn how to repress.
I want to be top scorer in the Premier League, top scorer at the World Cup and, within five years, I want to be among the best strikers in the world. Trust me, it will happen. I look around at other players, I see my own ability and I can't see anything that tells me it won't happen, I'm sure people will think 'What is he talking about?' But as I have done before, and as I will do again, I will sit at the other end and laugh at those people when it is all done.
If we can't face death, we'll never overcome it. You have to look it straight in the eye. Then you can turn around and walk back out into the light.
With a short lens I can reveal the hidden things near at hand, with a long lens the hidden things far away. The telephoto lens provides a new visual sensation for people: it widens their horizons. And, conversely, the things under our nose invariably look good when blown up really big.