I think one of the things I was shocked about was how interested the world is in 'American Idol' and how people, writers, they write about 'Idol' all the time, and I guess I didn't expect that.
What I tend to do is blend quantitative with the qualitative to allow me to plot the qualitative data in some way. It's a question of what quantitative data are most applicable. So I'm playing with that, merging the two.