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We understand the need to balance our short- and longer-term needs because our revenue is the engine that funds all our innovation. But over time, our emerging high-usage products will likely generate significant new revenue streams for Google as well as for our partners, just as search does today.

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Edward Boyden

Unlike optogenetics, where there are existing nonprofits that give away the DNA for free or at cost, expansion microscopy requires chemicals to be used, so having a company that makes the chemistry kit that anybody can use can save time.