I'm not that complicated, Haven. The truth is, I've wanted you ever since I met you in that damned wine cellar. Because I got a bigger charge out of that five minutes than I have with any woman before or since.
I've always had a knack for branding, so even with the lemonade stands, it was "Gary's Lemonade Stand. " I worked on the signs all day, more so than on the lemonade itself. Then I learned you had to make good lemonade to build an actual business, so that taught me about lifetime value and quality.