It's like pouring oil from one glass to another down a line - in the end, you don't have any oil left; it is all stuck to the inside of the glasses. This way, 1,000 dollars become 100 dollars by the time it reaches the people. Whereas if we get 10 dollars, we add our effort to it and the money multiplies.
Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an "expert" within your niche.