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In the very beginning, Yelp started as a service where we really didn't think people would write reviews for fun. The whole concept of user-generated content was pretty nascent in 2004.

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Max Levchin

You are not designing for yourself, and shouldn't be. Most people using the Web don't understand (most of) what makes it work and don't want to. Design for those people. There are many more of them than you.

Design, People, Understand, Want, Web, Work
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If we compare the two, Facebook is currently a superior place to market a product like Slide. Twitter is more like a general distribution agent. It's like broadcast radio.

Agent, Agents, Distribution, Place, Radio, Two

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.

Actually, Narrative, People, Positive, Positive Experiences, Take

Media is very different from financial services. People are very fickle and very vocal. They believe that things should be one way and not the other. It's still very rewarding to build products for huge audiences. It feels like you're making an impact.

Believe, Fickle, Impact, Media, Things

You're going to pull out your phone and try to use whatever is the most appropriate app on your iPhone or your Android device. Yelp saw that very early on. And when we launched the mobile product, we saw immediate growth, and we were stunned.

Appropriate, Growth, Immediate, Iphone, Phones

Think of Slide as a giant media network for people to transmit information. The content that's in there now has been provided by users - it's whatever they want it to be.

Media, People, Think, Thinking, Users
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