'The David Letterman Show' is a show of comedy.
A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.
Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.
Consumers cannot think in abstractions. They cannot envision a new concept. They cannot predict their behavior. They can only compare against their current frame of reference. So you need to make the big leap for them. You need to provide them with a reason to buy, a reason to brag to their friends. Expect new-to-the-world ideas to fall on deaf ears. Consumers will, however, change their tune when they can see, touch, and explore.
Business operators that really deeply care about their employees and consumers deliver the right response every day.
For me, it's often about consumption behavior. I focus my energy on understanding the heavy user. They are "odd" but hold opportunity. I ask: how do they use the product, what motivates them, how can we clone them.
A lot of people believe you only need a vision. This is simply not correct. You need brilliant execution every day. It's about attention to all the details of go to market.
To do something perfectly, you must not think about what you are doing at all. . . Your thoughts are what create imperfections in your actions. They alienate you from the true reality of any action you perform.
Do the people of the South really entertain fears that a Republican administration would, directly, or indirectly, interfere with their slaves, or with them, about their slaves? If they do, I wish to assure you, as once a friend, and still, I hope, not an enemy, that there is no cause for such fears.
I want people to see the beauty of that condition through the eyes of the characters. In doing that, they can allow people who have the condition to be more accepting of it, and to be open about it. That would be a contribution to the people who have it, and considering that 38% of the Pulitzer Prize winning poets are Bipolar, to think about how much these individuals have contributed to the human spirit.
I was a severely conservative Republican governor.