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The use of thesis-writing is to train the mind, or to prove that the mind has been trained; the former purpose is, I trust, promoted, the evidences of the latter are scanty and occasional.

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David Silverman

The consistent growth in overall revenues shows marketers may be shifting more of their total advertising budgets to online. This is a natural development as research shows more consumers are spending a larger percentage of their media time online, while the flow of advertising dollars follows.