My mom would always say this thing about writing - and I've taken it into account in a lot of things in my life - which is just, "Make it shorter. " Figure out what you are truly saying, whittle it down to the essence, then say that.
With the end of communism and the opening of Third World markets, the potential for Playboy is huge. It has been said that the two most famous trademarks in the world are Coca-Cola and the Playboy bunny rabbit. There is certainly no one else in our area that represents the American dream in this particular kind of way. That rabbit means economic freedom, personal freedom and political freedom. That potential is unlimited.