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Patience is a particular requirement. Without it, you can destroy in an hour what it might take you weeks to repair.

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Nirmalya Kumar

If you do not clean up, you won't be stronger in the long run.

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As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves.

Decline, Numbers, Reach, Unique, Years

Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as sophisticated, desirable, innovative, friendly, and trustworthy.

Attachment, Brands, Emotional, Loyalty, Merely, Products
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