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Nirmalya Kumar Biography

Nirmalya Kumar (born 8 March 1960) is Lee Kong Chian Professor of Marketing at Singapore Management University & Distinguished Fellow at INSEAD Emerging Markets Institute. He also served on many Boards of Directors of Indian firms including ACC Limited and Zensar Technologies.

Read about Nirmalya Kumar in Wikipedia

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Nirmalya Kumar Quotes

If you do not clean up, you won't be stronger in the long run.

Clean, Long, Run, Running, Stronger

Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as sophisticated, desirable, innovative, friendly, and trustworthy.

Attachment, Brands, Emotional, Loyalty, Merely, Products

As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves.

Decline, Numbers, Reach, Unique, Years

D. W. Griffith

D. W. Griffith

W. Heath Robinson

W. Heath Robinson

Henry Wessel, Jr.

Henry Wessel, Jr.

Jamie Gorelick

Jamie Gorelick

Sara Sheridan

Sara Sheridan

Courtney Thorne Smith

Courtney Thorne Smith

Jennifer L. Holm

Jennifer L. Holm

Howard Kremer

Howard Kremer

Marian Gold

Marian Gold

Agnieszka Radwanska

Agnieszka Radwanska

Micky Mellon

Micky Mellon

Max Bill

Max Bill