I've surrendered that to God. I'm not in a battle with what everybody else thinks anymore.
I believe in classic ideas. They are timeless. They are forever. There are many fads in management.
Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.
Consumers cannot think in abstractions. They cannot envision a new concept. They cannot predict their behavior. They can only compare against their current frame of reference. So you need to make the big leap for them. You need to provide them with a reason to buy, a reason to brag to their friends. Expect new-to-the-world ideas to fall on deaf ears. Consumers will, however, change their tune when they can see, touch, and explore.
Business operators that really deeply care about their employees and consumers deliver the right response every day.
For me, it's often about consumption behavior. I focus my energy on understanding the heavy user. They are "odd" but hold opportunity. I ask: how do they use the product, what motivates them, how can we clone them.
A lot of people believe you only need a vision. This is simply not correct. You need brilliant execution every day. It's about attention to all the details of go to market.
In other words, knowledge of the external world begins with an immediate utilisation of things, whereas knowledge of self is stopped by this purely practical and utilitarian contact.
I love to make things. If I have some free time and you have a dollar and a dream and you are making something funny and cool I'd love to be a part of it.
It's easy to explain away evil. We have a free choice, and our greatest blessing is also our greatest curse, because I don't always make good choices. Other people make bad choices. I make bad choices. And sometimes we hurt other people. Sometimes intentionally, sometimes unintentionally.
In Hollywood the man who cleans your pool is an actor. The man who sells you your copy of Variety is an actor. I don't think there's a real person left in the place.