Roger von Oech (born February 16, 1948) is an American speaker, conference organizer, author, and toy-maker whose focus has been on the study of creativity.
Knowledge is the stuff from which new ideas are made. Thus, the real key to being creative lies in what you do with your knowledge.
It's difficult to get your creative juices flowing if you're always being practical, following rules, afraid to make mistakes, not looking into outside areas, or under the influence of any of the other mental locks.
Most brilliance arises from ordinary people working together in extraordinary ways.
If you fall in love with an idea, you won't see the merits of alternative approaches-and will probably miss an opportunity or two. One of life's great pleasures is letting go of a previously cherished idea. Then you're free to look for new ones. What part of your idea are you in love with? What would happen if you kissed it goodbye?
It's easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out-of-date.
Take advantage of the ambiguity in the world. Look at something and think what else it might be.
Life is like a maze in which you try to avoid the exit.
It's important for the explorer to be willing to be led astray.
Look for the second right answer.
The worlds of thought and action overlap. What you think has a way of becoming true.
Most people think of success and failure as opposites, but they both are products of the same process.
The hallmark of creative people is their mental flexibility. . . Sometimes they are open and probing, at others they're playful and off-the-wall. At still other times, they're critical and faultfinding. And finally they're doggedly persistent in striving to reach their goals.
New ideas are not born in a conforming environment.
Most burning issues generate far more heat than light.
When everyone thinks alike, no one is doing very much thinking.
Open your mind up to things that have no connection with the problem you're trying to solve: subscribe to an unusual magazine; spend a morning at an elementary school; go to work two hours early; test drive an exotic car; attend a city council meeting;. . . try an Indonesian recipe.
Am I Getting Lazy? Am I Too Busy? Am I Becoming Arrogant? Am I Getting Timid? If you answer 'yes' to any one of these questions, that's your warning to Kick that attitude!
We grow up thinking that the best answer is in someone else's brain. Much of our education is an elaborate game of 'guess what's in the teacher's head?' What the world really needs to know right now is what kind of dreams and ideas are in your head.
What excuses stand in your way? How can you eliminate them?
If you don't execute your ideas, they die.