Franca Sozzani (Italian pronunciation: [ˈfraŋka sotˈtsaːni]; 20 January 1950 – 22 December 2016) was an Italian journalist and the editor-in-chief of Vogue Italia from 1988 until her death in 2016.
I think that I'm still very enthusiastic about every single thing that I do. I'm still very passionate. I never feel tired because I feel so involved and so com- mitted, so I enjoy it. And you know what? I have a lot of irony. I love the humor, and when I really, really want to just say, "You know what? I can't stand all this," I find an ironical way. I say, "You know, maybe you presume to be more intelligent than you are. " So I respond in a more humoristic way.
When we launched our [ Vogue] site around five years ago, I had already started this process on paper. We are now building an enormous portfolio of photos, we've uploaded two million photos and we have three people that review them.
Fashion has always been very generous. Think of what it has done for curing AIDS.
I don't understand "The Little World of the Past" [a reference to the title of the book by Antonio Fogazzaro] that is destined to die.
I try to renew and create something new every time.
In 'Curvy,' they are superhappy with their sizes. We help them dress fashionably. We say: It's pointless for you to buy leggings, take this because this will look good on you. We help them choose. We don't talk about diets because they don't want to be on a diet, but it's not a ghetto. Why should these women slim down? Many of the women who have a few extra kilos are especially beautiful and also more feminine.
I feel what is in the air. I go with my instinct.
I like to be risky every day, changing minds every day. I'm not reliable at all in my ideas. I can change my ideas three times a day. I change different things, the parts of the content. But I never change the content of who I am. So my challenge every day is to change and to take risks.
You can look up "heart" and get 100,000 voices, but slowly the ones at the end are no longer credible, so there will be a selection in Web sites, too.
This is a choice I made 26 years ago when I joined the magazine. Vogue was in Italian but I wanted to speak to everyone so I thought of creating images that were made to talk.
As for Instagram, I follow about 100 people, but I am not interested in what a designer is doing or what a friend of a friend is doing. I upload my photos on Instagram.
What is Milan's character? Let's not be closed in by our provincialism.
I was doing the Black Issue in 2006 and then went to Africa for Uomo Vogue. I've worked with Gucci and Fendi, committed to create jobs. Fifty percent of those ads went to non-government organizations in Africa. [Nelson] Mandela was on the cover, it helped create attention.
My view is not just to find young talents, it's to support them too.
I didn't need to get married again. It's great to be in a situation in which you're happy. But, you know, I'm not tortured by love. I'm not tortured by chagrin d'amour. I'm old now.
We lack an organization that will support fashion week. The five-day week shows a lack of vision and that we are not able to command respect. I am not saying it's anyone's fault in particular, it's our fault. We have the highest concentration of brands, how can we accommodate everyone in four or five days?
I think the future fashion will be more and more separated-like, on one side would be big distribution, and on the other side there will be high-level prêt-à-porter and couture. I mean, the prêt-à-porter is already couture in a way for the prices and the way that it's made. The big distribution will allow people to dress in a fashionable way, so this could be for everybody. This part of the big distribution will be stronger and stronger, but the other part we are coming up on is more and more rich people, because we are always thinking about Europe and about America.
I am very favorable to the Bourse, to a sale, to what is useful to grow, maintaining jobs, the Made in Italy. It doesn't make any sense and it's parochial to think otherwise. Investors can be French, Russian, as long as they help a business grow.
Fashion is a mirror of the era in which we live. Why should the magazine be disconnected from reality? It's not like in the past.
Credibility is a must. Think of all those bloggers that kill us with photos outside the shows - there will be a selection there, too. Not because some are less good, but those that do not impose a style will have fewer requests.