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Donald Keough Biography

Donald Raymond Keough (September 4, 1926 – February 24, 2015) was an Irish-American businessman and Chairman of the Board of Allen & Company LLC, a New York investment banking firm. He was elected to that position in April 1993.

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Donald Keough Quotes

Some critics will say Coca-Cola made a marketing mistake. Some cynics will say that we planned the whole thing. The truth is we are not that dumb, and we are not that smart.

America, Mistake, Planned, Smart

To quit taking risks is a serious risk!

Quit, Quitting, Risk, Serious, Taking

You never stand beside the same river twice; you have to keep looking upstream.

Keep, Looking, River, Rivers, Stand, Twice

What separates those who achieve from those who do not is in direct proportion to one's ability to ask for help.

Ability, Direct, Life, Motivational, Separates, Success

Don Keough's (CEO Coca-Cola) 11 Rules on "HOW TO LOSE": 1. Stop taking risks 2. Be content 3. Never deviate from what the founder did 4. Be inflexible 5. Rely totally on research and experts 6. Concentrate on competitors instead of your customers 7. Put yourself - not the customer - first 8. Solve administrative concerns first 9. Let others do your thinking for example, headquarters 10. Rely on T-G-E: "That's Good Enough" and T-N-M-J: "That's Not My Job!" 11. Rationalize slow growth

Educational, Good, Job, Jobs, Rely, Thinking

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Donald Keough Biography

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