Bruce Fairchild Barton (August 5, 1886 – July 5, 1967) was an American author, advertising executive, and politician. He served in the U.S. Congress from 1937 to 1940 as a Republican from New York.
If there is no intelligence in the universe, then the universe has created something greater than itself-for it has created you and me.
If you can give your child only one gift, let it be enthusiasm.
If you want to know if your brain is flabby, feel your legs.
The ablest men in all walks of modern life are men of faith. Most of them have much more faith than they themselves realize.
The most important thing about getting somewhere is starting right where we are.
An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which company and which product shall be the leader today and which shall lead tomorrow.
Voltaire spoke of the Bible as a short-lived book. He said that within a hundred years it would pass from common use. Not many people read Voltaire today, but his house has been packed with Bibles as a depot of a Bible society.
If you are going to do anything, you must expect criticism. But it's better to be a doer than a critic. The doer moves; the critic stands still, and is passed by.
The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.
It is said that great leaders are born, not made. The saying is true to this degree, that no man can persuade people to do what he wants them to do, unless he genuinely likes people, and believes that what he wants them to do is to their own advantage.
As a profession advertising is young; as a force it is as old as the world.
If you expect perfection from people your whole life is a series of disappointments, grumblings, and complaints.
Many a man who pays rent all his life owns his own home; and many a family has successfully saved for a home only to find itself at last with nothing but a house.
Learn their lesson, that if you would teach people you first must capture their interest with news; that your service rather than your sermons must be your claim upon their attention; that what you say must be simple, and brief, and above all sincere - the unmistakable voice of true regard and affection.
If you have anything really valuable to contribute to the world it will come through the expression of your own personality, that single spark of divinity that sets you off and makes you different from every other living creature.
Every time you open your mouth you let men look into your mind.
The big rewards come to those who travel the second, undemanded mile.
Surely no one will consider us lacking in reverence if we say that every one of the "principles of modern salesmanship" on which business men so much pride themselves, are brilliantly exemplified in Jesus' talk and work.
Action and reaction, ebb and flow, trial and error, change - this is the rhythm of living. Out of our over-confidence, fear; out of our fear, clearer vision, fresh hope. And out of hope, progress.
Get money - but stop once in a while to figure what it is costing you to get it. No man gets it without giving something in return. The wise man gives his labor and ability. The fool gives his life.