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Brendan Brazier Biography

Brendan Brazier

Brendan Brazier is a Canadian former endurance athlete, author, advocate of a vegan diet, and creator of the Vega line of food products and supplements. Brazier is a former Ironman triathlete (998 – 2004). He is the author of The Thrive Diet (2007), Thrive Fitness (2009), and Thrive Foods: 200 Plant-Based Recipes for Peak Health (2011).

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Brendan Brazier Quotes

It's not volume, nor is it calories that we biologically hunger for. It's micronutrients. And until we receive enough, the hunger signal will continually urge us to eat. Thankfully, there's a simple fix: nutrient-dense food.

Enough, Hunger, Signal, Simple

In fact, the number one reason for obesity in North America is simple: over consumption. And we over consume because we're hungry.

America, Consumption, North, Numbers, Simple

The closest you can get to perfection is constant improvement.

Closest, Constant, Improvement, Perfection

Once I learned how to be a healthy vegan by eating the right foods my performance improved dramatically.

Dramatically, Eating, Healthy, Performance, Vegan

Since a calorie is a measure of food energy, you may understandably assume that the more calories you consume, the more energy you'll have. I certainly believed that. Conventional sports nutrition books had me convinced of it. Yet, in practice, we see that clearly isn't the case.

Believed, Book, Calories, Measure, Practice, Sports

What do we actually seek from food? It's not calories, nor is it volume or mass. It is, in fact, nutrition: micronutrients, which include vitamins, minerals, antioxidants, and phytochemicals. These are components by which food can be assessed a value, and therefore, a decision can be objectively made as to whether it's worth eating.

Actually, Calories, Decision, Facts, Nutrition, Vitamins

Energy is like money; once spent, it's gone. However, it is possible to make an investment, as opposed to an expenditure, that yields a return.

Yield, Energy, Gone, Yields, Expenditure

Without an adequate supply of micronutrients, not only are we less likely to sleep deeply, recover briskly from exercise, ward off sickness, and fully exploit our brainpower, we get hungry. And we stay hungry.

Adequate, Exercise, Hungry, Likely, Sleep

The Complete Idiots Guide to Eating Raw is ideal for anyone looking to seamlessly adopt eating habits that will benefit overall health and boost athletic performance.

Adopt, Athletic, Benefits, Idiot, Idiots, Raw

Many people put up with things that are unpleasant but tolerable, rather than changing them; their situation needs to become unbearable before they take action

Needs, People, Situation, Things, Unbearable

Our hunger signal will remain active until we take in an adequate supply of nourishment.

Adequate, Hunger, Nourishment, Remain, Signals, Supply

Being vegan doesn't make you a stronger, better athlete. But it allows you to make yourself a stronger, better athlete.

Allows, Athlete, Stronger, Vegan

Stress is like fire: When controlled and used for a purpose, it serves us well. Left unbridled, it can consume us.

Fire, Like, Purpose, Stress, Used