I always have a contract with a character. Even when he's unappealing. The contract is to give him his due. To tell his story. And to keep his secrets.
Any effort. . . to make the obscure obvious is likely to be unappealing, for the penalty of failure is confusion while the reward of success is banality.
At 11, 12 I thought I was clumsy, ugly, a mess, an unappealing person, but I did have the gift of the gab. I had the school record at Haberdashers for consecutive detentions for simply speaking out of turn.
I have had very little interest in being an icon or visual representation for my music. I like playing music with my bandmates and I have more and more fun onstage these days, but the part where you're supposed to be a salesman for your music is pretty unappealing to me.