I'm never gonna quit, cause quitting' just ain't my schtick.
In underground music, there seems to be this real inability for people to express themselves in any kind of heroic or mythological way. There's this idea that we're all normal joes, and that creating a persona onstage or having schtick is somehow false and misleading and evil.
One of my complaints with American TV characters is that they all have a particular schtick, a hook.