I like loud electric guitars because I like how you can just lose your entire being in the sound.
I'm not too picky about guitars. I love to collect them, mostly oddballs, but I'm not married to any brand or model. Whatever guitar has the best character for the song is the one I want to use, because if you've got a style, you're going to sound like yourself no matter what guitar you play.
In the camera business, you won't survive if you don't innovate. In the guitar business you may or may not. The guitars being sold were designed between '48 and '59, Gibson SGs in '61.