There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.
Innumerable entirely new compounds have been produced in the last century. The artificial dye-stuffs, prepared from materials occurring in coal-tar, make the natural colours blush. Saccharin, which is hundreds of times sweeter than sugar, is a purely artificial substance. New explosives, drugs, alloys, photographic substances, essences, scents, solvents, and detergents are being poured out in a continuous stream.
Turkey has had a customs union with Europe since 1996, and there's free trade in everything other than farm products and services. And Turkey has shown that it can compete. It's good at making cheap goods - household appliances, food, detergents, cheap clothes. And they make a lot of white goods, cheap TVs, washing machines, electric appliances, steel, and, recently, auto parts. And Turks are gradually moving into IT.