When you lack cohesion, it becomes difficult to have a clear marketing strategy.
Clearly, if Confederation is to survive another 100 years, Canada must find a national esprit de corps. Cohesion cannot depend indefinitely on hating Toronto.
A life without adventure is likely to be unsatisfying, but a life in which adventure is allowed to take whatever form it will is sure to be short. BERTRAND RUSSELL, "Social Cohesion and Human Nature", Authority and the Individual A religious creed differs from a scientific theory in claiming to embody eternal and absolutely certain truth, whereas science is always tentative, expecting that modification in its present theories will sooner or later be found necessary, and aware that its method is one which is logically incapable of arriving at a complete and final demonstration.
Life has always taken place in a tumult without apparent cohesion, but it only finds its grandeur and its reality in ecstasy and in ecstatic love.
Giving triggers social cohesion. It's also the basis for an economy not based on money.
You could make a good case that the history of social life is about the history of the technology of memory. That social order and control, structure of governance, social cohesion in states or organizations larger than face-to- face society depends on the nature of the technology of memory-both how it works and what it remembers In short, what societies value is what they memorize, and how they memorize it, and who has access to its memorized form determines the structure of power that the society represents and acts from.