A good catchword can obscure analysis for fifty years.
I must admit that when I chose the name, "vitamine," I was well aware that these substances might later prove not to be of an amine nature. However, it was necessary for me to choose a name that would sound well and serve as a catchword, since I had already at that time no doubt about the importance and the future popularity of the new field.
If you allow a political catchword to go on and grow, you will awaken some day to find it standing over you, arbiter of your destiny, against which you are powerless.
Adequate defense has been the catchword of every militarist for centuries.