Essentially, I'm a very real person; good and bad. And the public image is one of being very good, I suppose. But one of the reasons I'm attracted to people like Martin Luther King, Jr. , Gandhi, Christ, to pacifism, is because naturally, I'm the guy that would not turn the other cheek - but, when people see you're attracted to that, they think you are that.
If you work in an urgent-only culture, the only solution is to make the right things urgent.