In many respects, I think a lot of businessmen have become highly insensitive to the world, the environment, to everything around them. What are they doing with the millions and millions of dollars they're making? Why don't they give anything back? That, to me, is the height of insensitivity.
The White Mars [project] is a bold move that will add significantly to our understanding of how to deal with the challenge of human exploration of the Red Planet.