This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back.
I think all Americans need to recognize that, as tragic and horrible as slavery was, as big an economic shadow as it cast, the one thing it didn't do was strip people of their humanity. And I wish that all of us were as strong as the people that walked down those steps and got on those boats.