Like, the smells and the sights and the sounds. As an artist, you want to sort of be able to engage that and get that down in some way. This is - this is a type of familiarity but a type of radical difference at the same time.
I'm very familiar with the importance of dairy farming in Wisconsin. I've spent the night on a dairy farm here in Wisconsin. If I'm entrusted with the presidency, you'll have someone who is very familiar with what the Wisconsin dairy industry is all about.